Reading Time: 2 minutes The Impossible Whopper is advertised as being '0% beef' (Photo: Adobe. Do not use without permission)
Reading Time: 2 minutes

A vegan is suing Burger King for cooking its Impossible Whopper next to meat on the grill – saying this makes it unfit for people who don’t eat animal by-products.

The Impossible Whopper, which was launched in the US earlier this year, features the same burger build as the store’s traditional beef-based Whopper, replacing the patty with Impossible Foods’ plant-based version. It also contains tomatoes, lettuce, mayonnaise, pickles, and sliced white onions on a sesame seed bun. Some customize the sandwich by removing the mayo – making it free from animal products.

But according to the class-action lawsuit, filed by Phillip Williams in the U.S. District Court for the Southern District of Florida, if vegans knew the Impossible patties were prepared next to meat, they would not buy them.

Not vegan

Williams has accused Burger King of false advertising, and from benefiting financially from offering a vegan option that isn’t actually vegan.

The suit follows Williams buying an Impossible Whopper without mayo from one of the chain’s outlets in Atlanta.


According to the court documents: “Plaintiff, like the other members of the Class, reasonably believed that the Impossible Whopper was in fact’ 0% beef’ and, therefore, did not contain any meat or meat by-products. Plaintiff would not have purchased the Impossible Whopper if he knew that it…was coated in meat by-products.”

It adds that Williams ‘suffered monetary damages in the amount that he paid to purchase’. The suit calls for Burger King to ‘return all benefits gained, profits received, etc. from its deceptive marketing and sale of its Impossible Whopper so as to make full restitution to Plaintiff and the Class’.

Williams also wants the chain to make a Whopper which is suitable for vegans, and has asked the court for any damages it sees fit to award.

A spokesperson for Burger King has said the company does not comment on pending litigation.

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Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.