The Impossible Burger has been described as one of the most advanced vegan burgers on the planet.
Made entirely from plants, not only does the patty look and taste like a beef burger, it also ‘bleeds’ and sizzles like one too.
A panel of tasters on Fox News segment, The Next Revolution, hosted by Steve Hilton, tried the burger – and their response was extremely enthusiastic.
Hilton said: “We are so excited about what we are about to feast on here. Our panel have in front of them an absolutely delicious item called the Impossible Burger.
“Why is it impossible? Because it looks like meat, tastes like meat, yes even bleeds like meat – but it’s actually made from plants.
“It’s the brainchild of Silicon Valley-based Impossible Foods, and their mission is really interesting. Basically as the world gets richer, more and more people around the world are developing a taste for meat – and the budget to pay for it. But that is just not sustainable.
“So Impossible’s plan is to invent new choices for people, that satisfy taste for delicious meat in a sustainable way, as well as opening up whole new business opportunities for our farmers.”
So what did the panel make of the burger? Fox presenter Kimberly Guilfoyle said: “Oh my God – I give it a 10. It’s delicious. So good!”
A fellow panel member added: “I have to say – that is a pretty serious burger.”
According to Hilton, he had put the burger side-by-side with a ‘traditional’ one made from meat. “We definitely preferred this,” he said.
“There’s an incredibly interesting story here about how there’s a whole new industry. I absolutely love it.
“I’m a very greedy person, if it didn’t taste good, I wouldn’t do it.”