'In slums and villages, it's impossible to social distance' (Photo: Instagram / Samara) - Media Credit:
Fashion brand Samara, whose collections feature vegan leather bags made from apple skins, is donating free meals to families in Kilifi, Kenya, amid the coronavirus (Covid-19) pandemic.
The Toronto-based company will provide a free meal to someone in need for every $1 spent on its website – and is also accepting donations towards the initiative.
‘Make things better’
“With everything that is going on in the world, our team kept thinking, what can we do to make things better?” Samara said in an email sent to Plant Based News.
“We wanted to bring in maks, but felt that there were other companies who already had that supply chain figured out. We wanted to make masks ourselves but then realized that sewing isn’t our core competency.”
The brand’s Founder Salima grew up in Kenya, where some people living below the poverty line survive on under $1 a day – without access to food and water. Many have also lost their jobs due to the pandemic.
“In slums and villages, it’s impossible to social distance. There is so much of a need for food on a regular basis, but bring in a pandemic and it escalates even more,” Samara added.
Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.
Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.
Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.