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A leading vegan food entrepreneur has joined the judging panel at the International Vegan Film Festival (IVFF).
Miyoko Schinner, founder and CEO of Miyoko’s, believes film is important when it comes to the vegan movement as it has the power to ‘change minds and hearts’.
The IVFF, which takes place each October, showcases vegan-themed films from around the world encompassing a wide variety of topics such as animal rights, food choices, ethics, sustainability, and climate change.
‘A more compassionate place’
“Telling a story through cinema is one of the best ways to capture the emotion of the argument and communicate to viewers,” Schinner said in a statement sent to Plant Based News. “Through films, we can change minds and hearts and help transition the world to a more compassionate place.”
Festival Director Shawn Stratton added: “We are thrilled to have Miyoko join our small team of festival judges. Her passion and experience in the plant-based movement and strong opinions will help us decipher the best vegan-themed films submitted to the festival each year.”
Schinner joins Dale Vince, CEO of Ecotricity and owner of the UK’s vegan and sustainability-focused Forest Green Rovers football club; Jim Amos COO of the plant-based marketing and PR agency Scout 22; David Flynn, author and co-owner of The Happy Pear; and Dan Moskaluk, animal rights activist and plant-based health advocate on the festival judging panel.