PETA’s delivery follows a media storm, during which the animal rights charity asked the Dorset village of Wool to change its name to Vegan Wool to ‘highlight many vegan fabrics readily available today that don’t harm a single hair on an animal’s head or support the environmental damage caused by animal agriculture’.
It launched its name-change campaign after mainstream media failed to pick-up its undercover investigation, which showed workers in UK sheep shearing sheds beating sheep.
Footage from PETA’s investigation
“We hope the vegan knits and donated fur coats will help Dorset’s homeless community,” PETA Director, Elisa Allen, said in a statement.
“With so many warm, cruelty-free fabrics available, only people truly struggling to survive have any excuse for wearing fur and other animal-derived materials.”
The group also delivered fur coats, which had been donated by people who no longer wanted to wear the fury, to help those in dire need stay warm this winter.