Viral Vegan Advert On UK TV The advert debuts in the UK today - Media Credit: Edited by PBN.

Viral Vegan Advert Debuts On UK Prime Time TV Today

An adapted version of Vegan Friendly's viral TV advert will air on a slew of mainstream channels including Sky News and Channel 4

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2 Minutes Read

A vegan advert that went viral in Israel in debuting in the UK today.

The ad is an adapted version of the commercial created by Vegan Friendly – a non-profit organization that seeks to end animal suffering by promoting plant-based food.

Viral vegan advert

It shows a couple shopping in a supermarket who want to buy lamb meat. But, they forgo the fridge in favor of getting ‘extra fresh’ meat from the butcher’s counter.

After emphasizing how fresh they want the meat to be, the couple is handed a living lamb. Holding the baby animal, the woman is shocked, as the commercial ends with the message ‘make the connection’.

The ad went inn viral in Israel last year

Miami Burger’s Founder Tom Bursnall launched a crowdfunder to help pay for a slot on prime time TV.  Despite only raising £2,000 out of £50,000 target, Bursnall funded most of the campaign personally.

Now, the advert is set to air on several mainstream channels such as Sky News, Channel 4, Sky Atlantic, and Sky 1. 

‘A huge impact’

Bursnall told PBN: “After seeing the success of the Israeli Vegan Friendly advert I wanted to bring something like this to the UK for people to view it on prime time TV.

“Primetime advert slots are super expensive but can make a huge impact. For me, it will help evoke mass awareness. Awareness that animals are not products but innocent living beings with no voice and no way to defend themselves. I want to help to create the ‘trigger’ many people need to make the connection.”

“I want everyone who watches TV, Video on Demand, and YouTube to see this advert. The aim is to help awaken millions of people from the cognitive dissonance slumber we humans have regretfully found ourselves in.  

He added: “The hurdles we have had to jump through with the UK TV regulator on this advert alone tells me we have some major in-built cultural obstacles against promoting compassion towards animals.

“But I will stop at nothing to get these stirring videos in front of millions of people.”

‘Compassion for animals’

The original TV advert reached more than three million people, which is around 35 percent of the population of Isreal. 

Omri Paz is the Founder and CEO of Vegan Friendly. He told PBN: “After so many years seeing commercials of animal products, it is exciting to see for a change a vegan commercial that talks about compassion for animals on the most popular show in the country.”

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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Lindy
Lindy
1 year ago

I think it is a very unfair advert making meat eaters to be very bad we are not if you want to be vegan that is fine but do not preach

alexander novicov
1 year ago
Reply to  Lindy

Why unfair? Don’t meat eaters pay somebody to murder and rape animals?
If you see a woman being raped don’t you want somebody to stand up for her? Or you would just seat there?

Jennifer Chamberlain
Jennifer Chamberlain
1 year ago
Reply to  Lindy

How can you say that meat eaters are not bad. To pay someone to kill an animal just for your pleasure of eating it, when it is unnecessary is bad and cruel, and ignorant. Vegans do not preach, we try to educate. Once you make the connection between killing baby animals and meat, then still eating them is truly barbaric ! Make the connection !

Rowland Ross
Rowland Ross
1 year ago

If you didn’t live in a cosseted society, you to would have to rely on animal foods.

Ian Stenning
Ian Stenning
1 year ago
Reply to  Rowland Ross

Just as well we do then.

Guest
Guest
1 year ago
Reply to  Lindy

If I saw you kick a dog in the street I would make a fuss. Therefore why shouldn’t I make a fuss when you think it’s OK to pay others to breed into existence billions of animals a years so they can be enslaved, tortured and murdered? What is the difference? If you think eating meat is your right you are a very selfish person. If you really despise animals so much as to feel justified in paying for their misery and murder then why not think about the future of life for humans in this world. A meat based diet uses 20 times more land and water than a plant based one. Whichever way you look at it, going vegan is the only way forward.

Gina Wright
Gina Wright
1 year ago

This advert is excellent in providing the viewers with the reality of buying meat. The reality is the murdering of baby animals to satisfy tasre buds when there are plentiful vegan choices.

Peter
Peter
1 year ago

Good advert, gets straight to the heart of things

Mark Hawkins
Mark Hawkins
1 year ago

Is it just me or is that ‘lamb’ they are given is actually a kid i.e. a baby GOAT.

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