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A vegan advert that first went viral in Israel garnered over 15 million views in the UK since its debut two months ago. Vegan Friendly created the ad. They are a non-profit organization that seeks to end animal suffering by promoting plant-based food.
In Israel, it reached a whopping 35 percent of the population – and was the first pro-vegan ad to screen in the country.
‘Couldn’t be more proud’
Vegan Friendly said it ‘couldn’t be more proud’ when it announced the news on Instagram,.
The organization worked on the video for months, in the hope it would encourage people to adopt a vegan lifestyle.
On social media, it secured more than eight million views, and was shared thousands of times.
In the UK, it aired on Channel 4 and Sky News with views spanning five million. It also reached Nat Geographic, Food Network, and Sky Nature screens.
Vegan Friendly said it hopes the ad will keep reaching people and help them ‘make the connection’.
Vegan Friendly’s success
‘A more compassionate world’
When the ad exceeded one million views last November, Vegan Friendly’s head of campaigns said she believes the ad will help people ‘think about the future they want to live in’.
In a statement sent to Plant Based News at the time, Louise Davies added: “Veganism is a lifestyle taken up by those of us who believe a kinder, more compassionate world can be created… That whatever small part we can play is worth it.”
More recently, the organization fought against thousands of complaints made to the Advertising Standards Authority.
Vegan Friendly stated: “The discourse around animal rights is getting stronger, the moral, ecological and health aspect is already everywhere. Today, in 2021, it is no longer necessary to remain silent!”
