A man holds up a live lamb at a butchers counter, as part of the Vegan Friendly viral advert which first screened in Israel last year The advert secured millions of views on social media alone - Media Credit: Supplied to Plant Based News

Viral Pro-Vegan Advert Secures Over 15 Million Views In The UK


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vegan advert that first went viral in Israel garnered over 15 million views in the UK since its debut two months ago. Vegan Friendly created the ad. They are a non-profit organization that seeks to end animal suffering by promoting plant-based food.

In Israel, it reached a whopping 35 percent of the population – and was the first pro-vegan ad to screen in the country.

‘Couldn’t be more proud’

Vegan Friendly said it ‘couldn’t be more proud’ when it announced the news on Instagram,.

The organization worked on the video for months, in the hope it would encourage people to adopt a vegan lifestyle.

On social media, it secured more than eight million views, and was shared thousands of times.

In the UK, it aired on Channel 4 and Sky News with views spanning five million. It also reached Nat Geographic, Food Network, and Sky Nature screens.

Vegan Friendly said it hopes the ad will keep reaching people and help them ‘make the connection’.

Vegan Friendly’s success

The organization hopes the ad will encourage more people to adopt a vegan lifestyle

‘A more compassionate world’

When the ad exceeded one million views last November, Vegan Friendly’s head of campaigns said she believes the ad will help people ‘think about the future they want to live in’.

In a statement sent to Plant Based News at the time, Louise Davies added: “Veganism is a lifestyle taken up by those of us who believe a kinder, more compassionate world can be created… That whatever small part we can play is worth it.”

More recently, the organization fought against thousands of complaints made to the Advertising Standards Authority.

Vegan Friendly stated: “The discourse around animal rights is getting stronger, the moral, ecological and health aspect is already everywhere. Today, in 2021, it is no longer necessary to remain silent!”

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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natasha P.
natasha P.
1 year ago


1 year ago

The late Professor Tom Regan delivered a fiery introduction which was printed in The Guardian, a London daily. “…it is not what religions do to animals, it is what they allow to be done that bares the dark side of religion’s soul.

“When it comes to helping animals, a very few of the faithful do the work of many, while most do nothing at all. Yet every community of worshippers is surrounded by a sea of morally troubling animal use–in agriculture, in the pet industry, in sport and entertainment, in pharmaceuticals and schools. That the faithful do not see the moral questions, or seeing them, do not worry over them, is itself a symptom of an indolent faith grown fat.”

Taking ethics “off the table” directly undermines the message of veganism and animal rights, which is that what humans are doing to other animals is a form of radical evil–not merely wrong, but terribly, unspeakably wrong. “Taking ethics off the table” sends the message to the public that it is acceptable to make light of, to obscure, to trivialize animal suffering and trauma. See: https://www.cleanmeat-hoax.com/throwing-the-animal-movement-under-the-bus.html

Daved Forkel
Daved Forkel
1 year ago

Meat-eating is no different than cannibalism just the degree that’s all; flesh is flesh whether it’s from a human or animal. Quote by Daved Wachsman

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