Reading Time: 2 minutes Silver the turkey has a facial deformity  - but it does not stop her from enjoying life (Photo: Animal Aid)
Reading Time: 2 minutes

A turkey rescued from a factory farm due to her facial deformity is the star of a new campaign by a vegan organization.

Silver is one of five turkeys who star in Animal Aid’s Their Christmas Wish campaign, which features four videos. 

The campaign aims to show people that these animals are ‘all unique, sentient beings’, and encourage people to opt for a meat-free festive dinner this year.


Five turkeys feature in the campaign, including Silver, Dee Dee, Bramble Bill, Audrey, and Maria.

Silver was destined for a factory farm, but was rescued after farmworker responsible for ‘de-beaking’ her took pity on her as a result of her facial deformity. According to Animal Aid, Silver ‘doesn’t let her disability get in the way of enjoying her life’. She, along with Dee Dee, who was used for breeding, lives at The Retreat Animal Rescue.

Bramble Bill, who loves head scratches and making new friends, is often compared to a dog.

Audrey and Maria, were rescued from the same farm, when their release was negotiated. They now live at Tower Hill Stables Animal Sanctuary, where Animal Aid says they ‘enjoy hanging out with their chicken friends’.

Goodwill to all – including animals

“Christmas is often touted as the season of peace and goodwill to all, and that should include animals,” Animal Aid Campaign Manager, Tod Bradbury, said in a statement sent to Plant Based News. 

“Our Their Christmas Wish campaign gives people the opportunity to see turkeys, who are eaten in huge numbers at this time of year, as the unique, intelligent, individuals that they are.”

‘Amazing creatures’

He added: “Anyone who has ever spent any time around these amazing creatures will confirm that turkeys are far from ‘bird-brained’; and above all they deserve to live free from harm and suffering.

‘By supporting Their Christmas Wish and leaving animals off your plate this Christmas, you will be saving animals from suffering. We hope to show that going vegan, doesn’t mean going without. Christmas dinner is often said to be the best meal of the year, and it has never been easier to create a delicious plant-based feast.”

Video credits: Animal Aid

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.