Reading Time: < 1 minute The pro-vegan message was spray-painted on the shop doors (Photo: Greendale Farm Shop)
Reading Time: < 1 minute

A Devon turkey farmer says he has made record sales after pro-vegan graffiti was sprayed on his shop.

Greendale Farm Shop attracted attention for offering a service where people pick a turkey two months before Christmas, give the animal a name, and help look after him/her – before the farm takes care of the ‘difficult bits at the end’.

As a result of the post, the farm faced an enormous online backlash, with one person saying the service ‘offered a false, idyllic view of farming, where you see an animal being treated well, even though they usually aren’t, then just ignore the cruel killing at the end’.

Vegan graffiti

Farmer Mat Carter told local media that he received an online backlash almost immediately after posting on social media. He said that when he went to the farm shop on Tuesday morning, the doors were graffitied, and dead pheasants were also covered in spray paint.

He also claimed that the business had received phone calls, with the caller saying: “You should be the ones being killed because your life is worth less than that of the innocent animals which you are murdering.”

As a result of the media coverage, Carter told the BBC that ‘turkey sales have gone through the roof and the shop is busier than it has ever been’.

‘Veganism is based on kindness’

A statement from The Vegan Society said it ‘does not support any threats of violence or abusive behavior or language towards anyone’, encouraging people to share a positive and peaceful message instead.

“It’s important to note that veganism is based on kindness and compassion, with the vast majority of vegans campaigning this way,” said the statement.

“There are extremists in every movement but they are not representative of the movement as a whole.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.