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The Game Changers ‘changing the script on plant-based diets’, according to major media outlet CNN.
The film, which ‘documents the explosive rise of plant-based eating in professional sports’, is directed by Oscar-winner Louie Psihoyos and executive produced by Oscar-winner James Cameron. Mixed martial artists James Wilks stars and produces.
It has made a huge impact since its launch earlier this year – inspiring numerous people to try a plant-based diet, boosting Google searches for related terms, and increasing business for vegan food businesses.
‘Changing the script’
In an article titled Macho vegans: The documentary that’s changing the script on plant-based diets, CNN considers the impact the film has had.
It says: “Today, The Game Changers, directed by Oscar-winner Louie Psihoyos is a worldwide phenomenon.
“Alongside Schwarzenegger, co-producers include Hollywood director James Cameron and Formula One champion Lewis Hamilton. The film was released on Netflix in September and its trailer has been watched over 10 million times on YouTube.”
It adds: “One documentary cannot change the world. But by speaking to millions of people, and by tapping into a broader discourse that has already mobilized Extinction Rebellion and fostered an increase in Google searches for the word vegan, Wilks has hit us where we feel it most – in our stomachs.”