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A tempeh brand has launched a UK-wide initiative to support people affected by the coronavirus pandemic.

Better Nature is sending out 15 free Tempeh Care Packs* per week to those who are vulnerable, self-isolating or feeling financial strain for the next four weeks (the last pack will be sent out on April 17).

Nominations

The company is asking people to nominate those, including themselves, who have been significantly affected by the Coronavirus. The first 15 nominees each week will receive a pack worth up to £16.

Better Nature aims to help at least 75 households through the initiative.

‘Devastated’

“At Better Nature we’re all devastated by the impact Coronavirus has had on so many members of society,” Elin Roberts, co-founder and head of marketing at better nature, said in a statement sent to Plant Based News. “Beyond the fear of the virus itself has come the economic impact. Many are suffering from increased anxiety about where or how they might get their next meal, which hasn’t been helped by all the panic buying.

“We want to do what we can and spread some much-needed joy and positivity by providing people with a nutritious and easy-to-cook protein source to help cheer them up. Our Tempeh Care Packs will give them some inspiration in the kitchen, perhaps teaching them something new as well as keeping them nourished during this difficult time.

“We have been so touched by people’s stories and struggles and are so happy we can help them in some small way. We’ve already received some feedback for the packs, with people saying they can’t even explain the happiness it’s brought them and that it gives them hope in a future that currently feels so uncertain.”

*Packs include four tempeh products, a card with recycling and recipe tips as well as a handwritten, personalized note from Better Nature and the person that nominated them. Each pack contains enough tempeh for eight meals and each packet of tempeh can last for at least 10 days.