NBA star Chris Paul has pledged to make plant-based food ‘more accessible’ – and is promoting Black vegan businesses.
The American basketball player has partnered with food delivery service goPuff. Paul will ‘help build the vision and growth of the company’s ‘Better For You category’, with a focus on bringing more plant-based brands onto the platform’.
Accessibility of plant-based foods
In a statement sent to PBN, Paul said: “While so many people strive to be healthier, finding affordable, plant-based food that tastes great can be challenging.
“GoPuff has a unique ability to introduce new, healthier brands to customers and then deliver those items quickly.
“I’m passionate about the benefits of a plant-based diet and look forward to working with goPuff to build out their plant-based offerings to include a selection of my favorite brands, many of which are Black and Brown owned, onto their platform today.”
Black vegan businesses
As part of the partnership, goPuff and Paul will also explore new ways to introduce plant-based brands – particularly those which are Black-owned – to students at the Historically Black Colleges and Universities that Paul frequently works with.
Despite studies showing that Black Americans are almost three times more likely to be vegan than white Americans, goPuff says ‘few brands and platforms focus on marketing and delivering plant-based products to this demographic’.
‘Increase in demand’
Yakir Gola is co-founder and co-CEO of goPuff. He also said: “We’re thrilled to partner with Chris Paul to expand our plant-based food and snack offerings and make these items more accessible to customers nationwide.
“As our customer base continues to grow and evolve… We’ve seen an increase in demand for Better For You products over the past few years.”
Moreover, Gola praised Paul for bringing his ‘passion and expertise’ in the plant-based realm. He then concluded: “We look forward to working with him to make goPuff every customer’s go-to solution for plant-based food.”
Keep up with the latest plant-based news…
Is Chris Paul vegan?
In 2019, Paul announced he was feeling ‘pretty damn good’ after adopting a plant-based diet.
Moreover, he executively produced the pro-vegan documentary The Game Changers.
“When we started working on The Game Changers, the benefits of leading a plant-based lifestyle became so clear to me,” the star said.
“I eventually decided to fully commit to it. And, I genuinely hope this movie will encourage more people to do the same and cut down their meat consumption. Congratulations to everyone involved in this project, changing the game is not an easy task but it’s so rewarding!”
You can visit goPuff’s website here