Plant Based News will release its first-ever feature-length vegan documentary on YouTube today at 8pm GMT (3pm EST).
Vegan 2018: The Year A Movement Went Mainstream shows a movement in its ascendancy, painting a portrait of how more people are starting to move away from the ethical, environmental, and health horrors of animal exploitation.
The film’s predecessor – Vegan 2017 – has garnered more than 1,500,000 views on YouTube. The new film showcases a bigger narrative and more detail.
The making of Vegan 2018
Over the year, PBN Founders Klaus Mitchell and Robbie Lockie have traveled across the world to track down leading voices in the movement and film monumental events.
This footage – along with sourced clips – will tell the story of veganism throughout 2018. A number of celebrities including Miley Cyrus, Lewis Hamilton,Will. I. Am and Moby are seen in the documentary, along with footage shot on location at events like the London Animal Rights March.
The film will be available to watch on YouTube
Spread the word
PBN Founder – and the film’s Director – Klaus Mitchell says: “If any of you last year saw our film Vegan 2017, that was a smaller project and a bit of a test run for this documentary which is feature-length and something I’ve wanted to do for years.
“It is the result of hundreds of hours of research, investigation and editing, and charts the rise and growth of the vegan movement across the globe today.”
A changing narrative
PBN Co-founder Robbie Lockie added: “It’s incredible to see the vegan news every day, and observe how this movement is becoming more prominent in mainstream media and dialogue.
“We’ve seen a real pushback from animal agriculture over the last year, which reflects changing public perceptions around animal agriculture.
“Taking all of the stories from a year and assimilating them into one journey has been absolutely fascinating – and we hope our audience will also enjoy it.”
You can watch the trailer on Plant Based News’ YouTube channel here