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In a recent
interview
with Food Frontier, philanthropist and PBN Co-owner Khaled Bin
Alwaleed
said animal activism is the reason he wakes up in the morning.

Activist
and environmentalist

After an
introduction from Food Frontier CEO Thomas King, the Saudi prince steered the
emphasis away from his title – and toward the things he most values in life.

He said
that he is an environmentalist and animal activist first, and added: “Obviously,
to you and to anyone, I’m Khaled.”

The future
of food

King and
Khaled delved into the possibilities for humane and sustainable food systems,
arriving on the topic of lab-grown meat as a viable alternative to mass
slaughter, for those who are reluctant to give up meat entirely.

Khaled
listed JUST, Beyond Meat, and Memphis Meats as major players in the meat
alternative sector, destined to ‘change the path of our future’.

He added: “The light is bright for animals going forward.”

Financial perspective

Khaled maintained also that, even if ethics were entirely
set aside, he believes that ‘clean’ meat and plant-based proteins are the best
way to go from a strictly ‘financial perspective’.

He said that this is the reason why companies like Tyson
Foods
, and Pinnacle Foods have invested in plant-based protein and lab-grown
meat.

Hurdles

Khaled anticipates that the greatest hurdles to overcome in
the meat alternative industry, however, will be marketing and ‘changing people’s
perception’.

He said he believes the key to overcoming this will be emphasizing
the advantages of lab-grown meat from a health perspective, including the absence
of antibiotics and outside contaminants.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination....