Reading Time: < 1 minute The video shows animals being treated extremely roughly (Photo: PETA)
Reading Time: < 1 minute

Global online marketplace Notonthehighstreet has just confirmed it is ditching mohair on animal cruelty grounds – joining retailers including ASOS, Marks & Spencer, and H&M.

The decision follows a recent video exposé by vegan charity PETA of the mohair industry in South Africa – the source of more than 50 percent of the world’s mohair.

As a result Notonthehighstreet, which is home to more than 5,000 creative small businesses in the UK, has informed these partners that it will be ‘implementing a ban on the sale of products containing mohair…coming into effect from the end of 2019’.

Mohair exposé

According to PETA, its exposé is the first of its kind and encompasses 12 farms visited by a PETA Asia eyewitness in January and February of this year.

“It shows workers dragging goats by the horns and legs and lifting them off the floor by the tail, which could break their spines. Goat kids who were being shorn for the first time cried out in fear,” said PETA.

“Afterwards, workers threw them across the floor. In August, the National Council of SPCAs filed cruelty-to-animals charges against four angora goat farmers based on evidence from PETA Asia’s investigation. South Africa’s national police force is investigating the farmers as well as shearers and other farmworkers.”

The video shows animal suffering

Animal suffering

“Notonthehighstreet recognizes that no throw or pair of gloves is worth the blood, fear, and cries of gentle baby goats – and all other retailers should, too,” PETA Director of Corporate Projects, Yvonne Taylor, said in a statement.

“PETA reminds consumers that when shopping online, they should always check products’ material composition carefully to avoid adding any item containing mohair to their shopping baskets.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.