Reading Time: < 1 minute

A new restaurant in Melbourne, reportedly using the name Veganism, has come under fire for not actually being vegan.

A post made to Facebook this weekend shows a sign outside of the restaurant which reads ‘Veganism’, and warns consumers that the Victoria Street establishment is not actually vegan.

Unclear marketing

The Facebook post also sparked confusion over the name of the restaurant.

While it is identified on Facebook and its own website as Shizuku, marketing – including the company’s Facebook cover photo and the sign outside the restaurant – suggests its name is Veganism.

One commenter wrote: “Why is their sign Veganism and their fb name Shizuku? Im confused [sic].”

‘Cash in’

The person who posted the original image said it was a matter ‘confused omnivores trying to cash in’ on the vegan movement.

Another user wrote that ‘there may be legal routes for false advertising’.

It should be noted that the restaurant – while not actually vegan – does serve at least ten options which are labeled vegan on its menu.

Plant Based News has reached out to the restaurant for comment, but has not yet received a response.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious...