Reading Time: 2 minutes The show focused on the food industry (Photo:Netflix)
Reading Time: 2 minutes

A Netflix show that focuses on corruption within the global food system has come in for criticism from a number of vegans.

Rotten – a six-part series – debuted on January 5.

According to the network, the series ‘dives deep into the food production underworld to expose the corruption, waste and real dangers behind your everyday eating habits’.

Food production

Each episode tackles a different aspect of food production.

Big Bird looks at chicken farming, Milk Money looks at how dairy farmers are turning to producing potentially deadly ‘raw unpasteurized milk’ in an attempt to boost profits, and Cod is Dead looks at criminal exploitation within the fishing industry.


Many vegans reacted to news of the show’s launch with excitement.

But following the screening, the program has come in for criticism from a number of vegan viewers, who claim it overlooks animals as victims of the food system.

Among them are YouTubers ‘That Vegan Couple’ who made a video about Rotten speaking about what they believed its flaws to be.


While Natasha and Luca believe there is merit to the show, as it focuses on food production – something that is often overlooked entirely by consumers, there are problems.

In their video they say: “The negative is that [the show] focused on the people within this food production system as being the victims, and they ignored – by and large – the real victims, the animals, when it comes to the chicken and milk episodes.

“They are definitely focusing on the human perspective when it comes to being a victim of the food industry.”

Terrible conditions

The couple make the point that conditions for humans working in many sectors of the food industry are terrible.

They add: “It’s terribly exploitative and not fair for anyone [working in parts of the food industry focusing on animals].

“It’s not fair for the workers and also for the farmers.

“It’s not a good scenario for any being involved.”

Not empowering

The couple believe the show did not empower viewers, and while it painted a bleak, but realistic view of production, it did not offer any answers.

“The solution is, of course, for many of the issues raised is eating a plant-based diet,” says Natasha.

Luca added: “For health, for the environment, and for the lives of animals most importantly.”

You canwatch That Vegan Couple’s full video here

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.