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An advert promoting NBA star Kyrie Irving’s new line of trainers shows the star tout the benefits of a plant-based diet.

The Boston Celtics athlete first spoke about the benefits of his new diet in October, saying: “This season I’ve been on more of a plant-based diet, getting away from all the animals and all that. I had to get away from that.”

He added that his energy was ‘up’ and ‘[his] body feels amazing’.

Irving is one of a number of top athletes who has switched to a plant-based diet in 2017 – including F1 champion Lewis Hamilton, and fellow NBA star Jahil Okafor.


In the ad, Irving says: “This is my world – and these are my shoes – Kyrie 4.”

Irving changes into his team strip, and shows off his dribbling skills, before slam dunking the ball.

“Let’s see that backwards,” he says, before the image rewinds.

When asked how he does it, he replies: “Simple – plant-based diet.”

Sadly, the shoes are not vegan-friendly. According to Nike’s website: “Areas of premium suede add durability.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.