Reading Time: < 1 minute The car uses vegan leather from DINAMICA (Photo: Mercedes-Benz)
Reading Time: < 1 minute

Mercedes-Benz has unveiled a futuristic car concept featuring a vegan interior*, dubbed as the VISION AVTR.

The car, inspired by the film Avatar, made its world premiere at the CES in Las Vegas earlier this week.

‘Guarantees environmental sustainability’

“The seats of the VISION AVTR are refined by vegan DINAMICA®leather. DINAMICA® is the first and only microfiber that guarantees environmental sustainability throughout the entire production cycle,” Mercedes said in a statement.

“The floor is decorated with an innovative wood called Karuun®. The raw material for Karuun (Rattan) grows very fast as a natural raw material and is harvested by hand in Indonesia. The material gives the interior warmth and radiates naturalness.”

‘Recyclable and compostable’

The car’s battery is also free of ‘rare earths and metals’ – using materials that are both recyclable and compostable.

“In this way, electric mobility becomes independent of fossil resources. As a result, Mercedes-Benz underlines the high relevance of a future circular economy in the raw materials sector,” Mercedes added.

*Animal-rights charity PETA states eve cars with leather-free interior may not be vegan, as other components of the vehicle, such as adhesives, can be made of animal-derived materials. Consumers are recommended to ‘contact each manufacturer directly to confirm that all components are entirely animal-free’

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.