The end of campaign report for Veganuary, the global initiative designed to encourage more people to adopt plant-based diets, shows record engagement across the globe.
2021 was the year that broke the record when it exceeded half a million sign-ups.
Social media boom
The organization reached 224 million people on social media channels. This allowed it to garner a whopping 582,538 sign-ups. This year, videos tagged #Veganuary saw over 170 million views on TikTok.
In addition, more than 1,500 stories were published about Veganuary in the media.
Veganuary’s plan to encourage more people to eat plant-based food involved creating such a ‘media buzz’.
As a result, celebrities and influencers played their part by encouraging followers to go take the pledge, including actors Alec Baldwin and Emily Deschanel.
The most sign-ups were recorded in the UK and the US. Next on the list is India, Germany, Argentina, Chile, Italy, and Columbia.
This was helped by partnering with global businesses and tech giants from finance to caterers. Among those companies were Nestle, Tesco, EY, Bloomberg, and Aldi.
The end of campaign report states: “A huge landmark of this year’s campaign was the involvement of all of Britain’s major supermarkets in promoting Veganuary with some even advocating the reasons to try a vegan diet.”
Over a hundred brands, restaurants, and retailers promoted the campaign through special offers in the US.
Moreover, plant-based brands brought out new products. As a result, they boasted skyrocketing sales in the UK and beyond.
Veganuary 2021 saved the lives of more than two million animals, another report showed.
You can find out more via the Veganuary website