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Billboards urging the public to slash their risk of a ‘severe’ COVID-19 case will be seen by around 12 million people.

The ads – designed by Plant Based News’ in-house creative team for vegan charity Viva! -will be placed across the West Midlands and Bristol.  

They read ‘Slash your risk of Covid-19. Ditch animals, eat plants – simple!’ and are being displayed throughout November and December. 

‘Go plant-based’

Robbie Lockie is the creative director and co-founder of Plant Based News. He said: “It is always an honor to work with Viva! on thought-provoking campaigns such as this.

“These billboards are exactly what the U.K needs right now, as deaths from COVID-19 are back on the rise. Unfortunately, many people do not know how a healthy diet can curb the severity of the disease.

“There has truly never been more of a compelling time to stop eating animal products and go plant-based than now.”

#slashtherisk

Can diet worsen the severity of COVID-19?

“Conditions such as cardiovascular disease, hypertension, obesity, diabetes, cancer, kidney disease, and COPD are the main underlying causes making COVID-19 more likely to result in severe, life-threatening disease,” Viva states*.

“A vegan diet can help you lose weight, reverse diabetes, lower your blood pressure and cholesterol. This reduces your risk of severe COVID-19.”

Dr. Greger

Moreover, renowned plant-based medic Dr Greger has warned that an unhealthy diet may worsen the severity of COVID-19. 

In a video, he said: “One of the reasons why the U.S now has the highest number of deaths compared to any other country in the world is because of pre-existing conditions.

“Obesity, T2 diabetes, heart disease, hypertension… Every single one of them can not just be prevented and stopped but reversed with a healthy enough plant-based diet.

“Obesity is increasing the risk of a severe course of COVID-19 by six-seven times. That’s for a BMI over 28. That’s not even obese, that’s just overweight.”

*(Emami et al., 2020; Finer et al., 2020; Yang et al., 2020; Wang et al., 2020; Zheng et al., 2020; Zhou et al., 2020) 

You can learn more about the campaign here

Liam Gilliver

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.