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The tide may be turning on the idea that meat is ‘man food’, according to a recent article by Men’s Health magazine.

The piece, titled We Need to Get Over the Idea of ‘Man Food’, says ‘the red-blooded man has long worn questionable eating habits as a badge of honor. But, with veganism on the rise, is the tide turning at last?’.

It looks at the food assumptions we make culturally – for example, ‘man food conjures pies, steaks, burgers, fast food, greasy spoons, kebab shops, chicken shops, curry houses, beer, whisky, full-sugar Coke’ and ‘female foods’ include salad, yogurt, quinoa, muesli, and Diet Coke – and questions them.

The Game Changers

The piece suggests that the rise of veganism is contributing the changing ideas about ‘man food’, citing highly-acclaimed documentary The Game Changers as a major influence.

It mentions one of the film’s executive producers – and quintessential muscle man Arnold Schwarzenegger – saying ‘if you don’t think that real men eat quinoa, Wilks’ fanboys – who now include Arnold Schwarzenegger, Dolph Lundgren and Mike Tyson – might like a quiet word with you’.

The piece adds: “In The Game Changers, Wilks is not only keen to destroy the idea that meat is man food – he hopes to go one step further and create a new type of man food. ‘Everyone should be on this diet’, he tells me.”

‘Thought-provoking’

Sharing the piece via Instagram, The Game Changers team described it as ‘thought-provoking’, and shared a quote from the article which describes James Wilks as ‘[pummeling] the idea that ‘real men’ eat meat into a whimpering heap’.

However, the team also notes: “The final section [of the article] also contains factual errors, like that the Roman gladiators were fed the cheapest possible diet (a myth we address in The Game Changers), and features questionable advice from a ‘food engineer’ at a male fertility company that sells, amongst other things, animal-based supplements.

“Barring these bits, the article is a great read and a strong sign that The Game Changers continues to make waves around the world.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.