Meat producer House of Westphalia urged LoveSeitan to change its product name arguing it was too similar The legal challenge comes after LoveSeitan had been selling its Funky Chyck'n products for over two years - Media Credit: Adobe. Do not use without permission

Vegan Meat Brand Forced To Change Product Name Following Legal Pressure


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Vegan meat giant LoveSeitan was forced to rename one of its products following a legal challenge.

The company’s seitan-based product, Funky Chyck’n , will now be renamed Seitan Chyck’n – despite it being sold under the Funky Chyck’n name for over two years.

Meat industry attack

The brand says it was approached by lawyers to stop using the name. The reason named was that it was too ‘similar’ to chicken wholesaler House of Westphalia’s trademarked Funky Chicken product.

‘It’s a shame, but you have to respect the legal process.

‘You would think that given our product is made from seitan and their product is made from animals there wouldn’t be any misunderstanding’, LoveSeitan co-founder Steve Swindon said in a statement.

He added that he felt the threat was an attempt by ‘the meat industry’ to halt plant-based brands from using terms that sound ‘too similar’ to animal products.


The newly renamed Seitan Chyck’n product following the legal ‘threat’

Plant-based product labels

The news comes in the midst of the ‘dairy ban‘, which is an ongoing EU debate. It could see the banning of terms such as ‘almond milk’ and ‘vegan cheese’.

Moreover, meat producers have voiced grievances with plant-based brands in the past. This is over accusations plant-based products have names that ‘confuse customers’.

Those who oppose the ‘dairy ban’, and the clamping down on plant-based product names as in LoveSeitan’s case, have blasted meat lobbyists. However, many remain confident the plant-based movement will continue to boom.

Steve Swindon adds: “This won’t stop us though – seitan will become more popular in the years to come!”

House of Westphalia has been approached for comment.

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Joshua Mesojednik
Joshua Mesojednik
1 year ago

The name was clearly a rip-off of the Funky Chicken product. Had they come up with their own original branding, they would’ve never had this issue. You stole, you got caught. Admit it and move on.

1 year ago

Honestly, I don’t think they stole the name. And plus most people know the difference in the Spellings specifically of what is and is NOT a meat based product. I’d understand the meat industry getting mad at the full “Funky Chicken” name esp. if it’s spelled the same way as real meat is despite there being no meat in the product itself.

There’s other products out there that say “Chick’n Strips,” or “Chick’n nuggets,” where did they actually steal those names from anywhere? Truth is they didn’t because it’s a completely different product.

The reason this particular meat industry is after the plant industry right now is because some of them feel threatened that the Plant Based industries are going to rise and become more popular than the meat industry and if/when that happens; it’s bad for the meat industry themselves. No plant based company stole any name from anywhere but they do have to change the name of the spelling of their product which is understandable. I worry more about Product over the name any day.

Lisa Gold
1 year ago

It doesn’t sound like they set out to maliciously and intentionally rip off another product’s name. There are so many products out there, and product development is very expensive, but now they’re learning the hard way that paying a copyright/trademark attorney to run a search during product development is likely cheaper than going to court when you unwittingly infringe on another name.

I’m actually disappointed that the article is framed as a “Meat industry attack” which seems like clickbait, rather than as a simple legal issue, which it clearly is. Steve Swindon sounds like a triggered individual who’s taken this very seriously/personally and has tried to fight a fight that’s just not relevant on this one. Any idiot can see there’s a likelihood of confusing the two brands because… THEY SOUND EXACTLY THE SAME! There’s no nuance here whatsoever and the fact that one is animal based and the other is plant based deserves a footnote at best. If a pizza expert named Dominic wanted to open a plant based pizza chain, it would be downright ridiculous for him to call it “Dom Knows Pizza” and then when he gets sued by Dominos, to allege that Dominos has it out for him because he’s using cashew cheese. Get a grip.

1 year ago

I would love the plant based manufacturers to start advertising on their products that these products are guaranteed free of animal hormones and therefor do not unbalance our natural hormone balance. Exogenous hormones can promote e.g. cancer development, premature sexual maturity, abnormal growth, infertility, and can be behind severe menstrual and menopausal issues.

Animal hormones appear to be the biggest factor in even lung cancer: