Hyundai Accused Of 'Bashing Vegans' In Super Bowl Ad

Hyundai Accused Of ‘Bashing Vegans’ In Super Bowl Ad


1 Minutes Read

Have you watched Hyundai's advert? (Photo: Adobe. Do not use without permission) - Media Credit:
Your ad here?


Car manufacturer, Hyundai, have been accused of ‘bashing vegans’ in their latest advert that aired at the Super Bowl.

The advert features a cramped elevator that stops at different unpleasant experiences – such as getting a root canal, attending jury duty, sitting on the middle seat of an airplane, and having ‘the talk’ about puberty.

One of the unpleasant stops is a vegan dinner party, where a woman offers people in the elevator some ‘beetloaf’.

‘Perpetuating the myth vegan food is bad’

One person tweeted to Hyundai: “I make some really great vegan dinner food. But I’d never invite you anyway. Good job perpetuating the myth vegan food is bad. People could offset your products’ carbon footprint by going vegan. But you got a cheap joke in. #superbowl”

While animal rights organization, PETA, tweeted: “Instead of buying a car from people with outdated ideas, we suggest a vegan Smart car by Mercedes. Great mileage & acceleration, turns on a dime.”

Hyundai addressed the controversy, tweeting: “We actually like vegan food. That guy just wasn’t a fan of beetloaf.”

The Super Bowl

This year, the first ever plant-based meat commercial to run on the biggest ad stage in the world, when the vegan Beyond Burger was aired during the Super Bowl.

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.