Free Vegan App Launched After As Over 50% Of Brits Adopt ‘Vegan Buying Behavior’


1 Minutes Read

The app is aimed at the vegan-curious (Photo: Supplied) - Media Credit:

A mobile app to help people go vegan is being launched today by The Vegan Society.

The app – the first of its kind – follows research which says more than half of Brits say they’ve adopted ‘vegan buying behavior’.

The free VeGuide app – which is now available on Android and iOS devices – marks the Society’s 74th birthday on World Vegan Day (November 1).

Going vegan

VeGuide offers interactive content with shopping, nutrition and recipe information, tailored for a UK audience, with video content presented by prominent vegan YouTubers RaeLikesFroot and Jay Brave who act as personal guides, exploring the most common stumbling blocks to going vegan.

“It helps users deal with issues such as giving up cheese or struggling to find vegan products by covering the basics of transitioning to a vegan lifestyle over 30 days,” says The Vegan Society.

“With 95 percent of people aged 16-34 owning a smartphone in 2018 in the UK, it is hoped the app will appeal to the younger tech-savvy audience.”

Vegan app

“We are so excited to launch an app we developed specifically with the vegan-curious in mind,” Danielle Saunders, Digital Content Officer at The Vegan Society, said in a statement sent to Plant Based News.

“VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have an interest in veganism.

“We feel the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public.”

VeGuide is available to download for free on Google Play and the App Store now.

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.