Reading Time: 2 minutes The Environmentalist's film inspired actor Kat Dennings to move towards a plant-based diet Credit: REUTERS / HENRY NICHOLLS
Reading Time: 2 minutes

More than a third (34 percent) of Brits have started ‘avoiding’ animal products due to David Attenborough’s A Life On Our Planet and The Game Changers

The data comes from a 2,000-person survey conducted by ‘tech for good’ brand 3 SIDED CUBE

‘David Attenborough is top of the list’

The findings show that national treasure David Attenborough is top of the list (59 percent) when it comes to putting influential pressure on consumers to make more sustainable choices. Half of Brits also feel pressure from wider society and four in 10 credit Greta Thunberg.

Moreover, 73 percent of consumers acknowledge businesses have a moral responsibility to minimize their environmental impact. And, a further 64 percent are calling on the government to introduce new legislation to make sure businesses make their environmental footprint visible on their products.

Tackling the climate crisis

Richard Strachan is the Managing Director at 3 SIDED CUBE. In a statement sent to PBN, he said: “Thanks to influential public figures such as David Attenborough and Greta Thunberg, Brits are taking the climate crisis much more seriously now. 

“Now is the time to come together and tackle the crisis wholeheartedly. It is not just up to governments; it is up to businesses and consumers as well.”

The poll also found that 61 percent want an app to help them make more sustainable buying decisions and 50 percent want an app to calculate and understand their personal carbon footprint.

Moreover, more than half of respondents say they ‘acknowledge technology will be crucial for enabling sustainable living’. 

“Technology and apps are hugely powerful tools that change the way people behave,” Strachan added.

A Life On Our Planet

Attenborough’s A Life On Our Planet has inspired many to ditch animal products and adopt a plant-based diet.

Thor star Kat Dennings described the film as ‘incredible’ and ‘life changing’ on Instagram. 

“I will never be the same. David Attenborough, this film is a handbook for how the human race can come together to stop destroying our round blue home,” Dennings wrote.

“I’m definitely going plant-based starting tomorrow. Except for butter. But other than that.”

The post, which received more than 8,500 likes, was flooded with vegans suggesting vegan alternatives to butter such as EarthBalance and Miyoko’s. 

*The research has been conducted 3 Sided Cube’s Ignite program, you can find out more about the initiative here

Liam Giliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.