Reading Time: < 1 minute Dairy farmers aren't happy about the vegan Magnum
Reading Time: < 1 minute

Australian farmers have branded the vegan Magnum ‘a problem for the dairy industry’ – saying it has been ‘incorrectly marketed’ as a dairy product.

The dairy-free Magnum, which launched in the UK in 2018, has been released in Australia this month. Parent company Unilever said the product – which is made from pea protein and – provides ‘a creamy experience without the need for dairy’.

A spokesperson for Australian Dairy Farmers told The Guardian that the Magnum and other vegan ice-cream products are an issue for his industry.

Vegan problems

“This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy,” he said.

“[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream.”

But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream – but as an ‘iced confection’.

Vegan Australia

Australian meat and dairy farmers are likely to face increasing competition from plant-based alternatives: the country was recently labeled the world’s most vegan-friendly.

Using Google Trends data, online food blog Chef’s Pencil, compiled a list comparing the popularity of veganism across the world. Australia topped the list, retaining its 2017 ranking, with a ‘vegan popularity score’ of 100.

“Veganism has become hugely popular in Australia and more and more Aussies are turning to a plant-based diet,” said Chef’s Pencil. “Proof: Australia was the 3rd fastest growing market for vegan products in 2018, according to Euromonitor International.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.