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Veganuary 2021 is set to be the initiative’s best year yet, the organization has revealed to Plant Based News in a statement with encouraging early sign-ups.
According to Veganuary, a global initiative which encourages people to try a plant-based diet in January and beyond, more than 260,000 people have already signed-up.
This is double the number of people who had signed up by this time last year. This year saw around 400,000 participants – making it the best in the organization’s history.
Veganuary sign-ups
Veganuary shared news that sign-ups had already passed a quarter of a million on Instagram. It said: “WOW! 250,000 people have already signed up to try vegan with Veganuary this January! Will you help us double it?
“Nominate someone to do Veganuary this year by TAGGING them in the comments below. Thank you to every one who has signed up so far. Join us this January. Click the link in our bio (it’s free).?”
Veganuary has become enormously successful since its first outing in 2014.
The initiative, which was created by husband-and-wife team Matthew Glover and Jane Land sitting at their kitchen table, has hit more than 1,000,000 participants so far.
While 1 million people have officially taken part, Kantar research suggests 10-times this number has unofficially participated.
‘Bigger than Christmas’
Veganuary has become globally renowned, appearing in publications like the Times, the New Scientist, and the Washington Post. Others include New York Times, and South China Morning Post.
Thanks to the success of Veganuary, January has now become the month for major vegan food launches, with Glover saying it is now ‘a bigger feature in the retail calendar than Christmas’.
This year saw a number of major options hit shelves. Chiefly, Greggs‘ vegan steak bake, KFC‘s meatless burger, and McDonald’s first vegan meal, among others.
‘Plant-based revolution’
Matthew Glover is the co-founder and chair of Veganuary. In a statement sent to PBN he said: “When my wife Jane and I decided to launch a new year’s vegan pledge in 2014 we expected only 1,000 people to take part. There were more than 3,000 sign-ups and we were blown away.
“Now Veganuary is a bigger feature in the retail calendar than Christmas. This reflects the ever-increasing number of people choosing plant-based food.
“One million official Veganuary participants in just seven years is a huge achievement. But the momentum behind the plant-based revolution will see us hit two million in no time.”
