Impossible Foods has donated one million plant-based burgers this year and has committed to continue fighting against food insecurity in 2021.
The company has partnered with organizations including Know Your Rights Camp, and Black Lives Matter of Greater New York, as part of its Social Good program – which aims to address ‘America’s interlocking crises of food insecurity, racial justice and unequal access to nutritious food’.
It also pledged to donate 100,000 burger patties as part of its ‘Buy Impossible Burger, Give Impossible Burger’ campaign, where the company donated one pattie for every bundle purchase on its direct-to-consumer site.
‘An unprecedented and bleak scenario’
Impossible says it will continue working with social impact groups to ‘find efficient, innovative ways to nourish America’s children’. Since April, more than one in five households in the US, and two in five households with mothers with children 12 and under, are food insecure.
In an online statement, Impossible Foods Vice President Jessica Appelgren said: “We recognized in the early days of the pandemic that Americans were facing an unprecedented and bleak scenario, with COVID-19 turning the longstanding issue of food insecurity into an acute crisis
“We don’t see the pain easing up in the short term. We take seriously our obligation to nourish our communities – in our hometown of the San Francisco Bay Area and everywhere as our business expands.”
You can read more about Impossible Foods’ Social Good program here