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A host of self-professed ‘animal-lovers’ including Sir David Attenborough are the recipients of sanctuary animal adoption packages.

As part of its Future Normal initiative, The Vegan Society has adopted the animals from the Goodheart Animal Sanctuaries in Kidderminster on behalf of The Queen, Ricky Gervais, Adele, and Stella McCartney as well as Sir David.

Animal lovers 

The Society hopes the adoptions will encourage the celebrities to ‘reconsider their relationship with animals that are consumed and exploited’.

According to The Society, each recipient will receive ‘a slate footprint coaster and framed photo of their new furry friend, alongside a note from the Future Normal campaign urging them to question why they treat some animals as more important than others in their day to day lives’. 

They will also continue to receive updates on how their new companions are getting on at Goodheart Animal Sanctuaries.

‘Beautiful animals’

In a statement sent to Plant Based News, Matt Turner, spokesperson for Future Normal, said: “We hope that Her Majesty The Queen, Sir David, and all of the other new adoptees of these beautiful animals enjoy the packages they have been sent. 

“While it may seem like a bit of fun, there is a serious and poignant message behind why we have done this. ‘Why is one animal a friend but the other food?’ is a pertinent question that has been asked by vegans for decades. 

“Our campaign is designed to bring ‘lightbulb moments’ to the millions of Brits who classify themselves as animal lovers but are yet to make the connection between how they feel about animals and what they consume. 

“We are hoping for some positive responses and for a dialogue to be opened with some truly influential people about how we create a kinder future for all animals.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.