Reading Time: < 1 minute Actor Kellie Bright is a Veganuary Ambassador (Photo: Supplied to Plant Based News)
Reading Time: < 1 minute

Members of the cast and crew* of the UK’s favorite soap opera are taking part in the Veganuary 2020 pledge, Plant Based News can exclusively reveal.

Eastenders’ actor Kellie Bright – a Veganuary Ambassador – inspired her colleagues to sign-up to the 31-day pledge.

This year has been a major success so far for the global organization, which encourages people to try a plant-based diet throughout January and for the rest of the year. It launched its first TV ad, and has had its biggest number of sign-ups – with participants approaching 400,000.

‘Make a difference’

“I cannot keep eating meat and dairy while wanting to do something about climate change,” Kellie Bright told Plant Based News.

“There is NO better thing we can do to reduce our carbon footprint and the time to do that is NOW,”

“My children deserve a future and so do yours. If you care about climate change, make a difference and do Veganuary.”


Toni Vernelli, Veganuary’s Head of Communications, added: “It’s a true indication of how mainstream veganism now is when the most popular soap opera in Britain signs up to the Veganuary Workplace Challenge.

“We’re delighted that so many of the cast and crew are taking part and helping to fight climate chaos.”

*Eastenders cast and crew taking part include:


Jaz Deol

Amar Adatia

Gurlaine Garcha

Kellie Bright


Poz Watson – story producer

Olive Boland – set dresser

Hannah Pigott – script supervisor

Natalie Bhantoa – unsure

Matthew Richmond -assistant art director

Tom Courtney – story editor

Fallon Casey – production coordinator

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.