Reading Time: < 1 minute 'From aspiration to meaningful, measurable action' (Photo: Adobe. Do not use without permission)
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Six of the world’s leading companies have vowed to prevent 10 million metric tonnes of global plastic waste, after signing on as Principal Members to a new activation hub dubbed ‘ReSource: Plastic’.

Keurig Dr. Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak, and The Coca-Cola Company are the global giants who have joined ReSource – which was launched by environmental organization World Wide Fund for Nature (WWF).

The initiative aims to help the companies ‘align their large-scale plastic commitments from aspiration to meaningful, measurable action’.

‘A complex issue’

“Addressing the plastic problem in our oceans, rivers, and land is everyone’s responsibility – including the companies that use much of the plastic in the world today. It’s a complex issue with no one-size-fits-all solution, and that’s why we’re so energized by the approach WWF is taking with the ReSource program,” said Virginie Helias, Vice President, and Chief Sustainability Officer, Procter & Gamble.

“ReSource will bring a systems approach in partnership with many stakeholders – common metrics, best practices, accountability – that is much needed to accelerate progress on long-term solutions.”

‘Thoughtful, scalable solutions’

McDonald’s Executive Vice President and Chief Supply Chain and Sustainability Officer, Francesca DeBiase, said the company was ‘proud’ to join ReSource.

She added: “This partnership perfectly aligns with our ambition to use our Scale for Good and work with others to develop thoughtful, scalable solutions that will make a significant impact on the plastic pollution challenge.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.