Commuters Blast Vegan Posters For ‘Forcing Opinions On Others’


1 Minutes Read

Some have complained about the pro-vegan images (Photo: Csaba Pap) - Media Credit:

Commuters have blasted a series of pro-vegan posters in Toronto subway stations, saying they ‘force an opinion’ on them.

The posters, by animal rights charity PETA, were installed on July 9 and are due to run until the end of the month. They feature cows, pigs, chickens or lobsters, along with the slogan: “I’m me, not meat. See the individual.”

The images have been badly received by some, with one commuter telling local news outlet CBC Toronto: “I think it’s forcing other people’s opinions on others, I don’t agree with it.”

Another added: “It should be a personal choice and not advertised. I’m not vegan and I personally love meat.”


According to PETA, it faced some resistance from the Toronto Transport Commission, which initially rejected its campaign. Following the rejection, PETA threatened legal action when TTC’s advertising sales agency, Pattison Outdoor, failed to respond to repeated emails sent between March 23 and 29.

Adding that the ads comply with the Canadian Code of Advertising Standards, PETA said refusing its request constitutes an infringement on its Charter rights.

PETA Executive Vice President, Tracy Reiman, said: “There’s no excuse for rejecting ads that alert commuters to the agony of chickens whose throats are slit for nuggets and geese who are suffocated for Canada Goose’s coats. This blanket refusal even to respond to PETA’s inquiries violates our right to free expression, and we’re prepared to take the issue to court if necessary.”

A TTC spokesperson told CBC Toronto that ‘the transit system was not aware that PETA was trying to run the advertisements in its subway stations’. After TTC contacted Pattison, the posters were promptly displayed

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.