Reading Time: < 1 minute 'Each day, consumers are being lied to' (Photo: Supplied)
Reading Time: < 1 minute

Vegan charity Viva! has ‘smashed’ its £30,000 crowdfund target to create a new documentary entitled Hogwood: A Modern Horror Story.

The film, which will be narrated by Game Of Thrones star and vegan activist Jerome Flynn, follows the charity’s investigations into Hogwood pig farm – an industrial mega-farm based in Warwickshire.

Red Tractor suspended Hogwood’s certification and supermarket giant Tesco stopped accepting all supplies from Hogwood farm – in response to the ‘disturbing footage’ Viva! released.

Creating a ‘real change’

In a statement sent to Plant Based News, Juliet Gellatley, Viva! Founder and Director, said: “Words cannot express how thrilled we are with this news! We can finally tell the whole true story of Hogwood farm, and so thank you to everyone who donated to our campaign.

“You have enabled us to create real change through this powerful documentary. The Hogwood story has already captured so many hearts and minds and this will be the next step in taking our message to the masses.

“Each day, consumers are being lied to. Through clever marketing and misleading packaging, we are constantly reassured that we have some of the highest welfare standards in the world. This simply isn’t true. The pigs living on Hogwood farm live short, brutal lives where they are denied all their natural behaviors.”

‘Horrendous conditions’

Flynn added: “It is an honor to be presenting this very important film. After seeing the horrendous conditions and animal abuse that is happening behind Hogwood’s walls I had to do something.

“The pigs of Hogwood aren’t just meat products, they are sensitive, emotionally aware beings just like us and they deserve better than this.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.