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Plant-based tech giant Beyond Meat has launched its first television advert, starring Oscar-winning actor Octavia Spencer.

According to Beyond Meat, the ad – which debuted last night with a broadcast TV spot airing during the Lakers vs. Jazz game on Spectrum Sportsnet – invites all consumers to join in the company’s mission by asking themselves: “What If We All Go Beyond?”.

Spencer, an ambassador for the brand, asks audiences to ‘consider a future of food that’s better for people, animals and the planet – then reveals that it is already happening, as consumers have already started embracing plant-based protein as part of their everyday lives’. Beyond Meat ambassador and athlete Todd Gurley also makes an appearance in the ad.

‘The future of food’

In a statement sent to Plant Based News, Stuart Kronauge, chief marketing officer, Beyond Meat, said: “We are launching this movement to invite everyone to join us in a journey of creating the future of food. We want to show people how small actions collectively can make a big impact.

“We have a vision of a future where we can continue to eat what we love through the creation of delicious, nutritious options without the use of GMOs or synthetic ingredients.

“Where we source protein in a way that’s better for the environment and without harm to animals. Where plant-based options are more affordable and accessible. What’s amazing is that this future is already happening, and we hope even more people feel inspired to be a part of it.”

‘Really proud’

Octavia Spencer, actor, Beyond Meat ambassador, and the voice behind the TV spot, added: “I’m really proud to be a part of this movement and love that Beyond Meat is inviting us all to imagine a brighter future with the simple question: ‘What If We All Go Beyond?’.”

“I see the power of collective change happening all around us, and the future of our food is no different. My health is the reason that I’ve started eating more plant-based meat, and Beyond Meat’s products taste so good, it made the transition a welcomed change. I can’t wait to share the experience I’ve had with more people and invite them to try going beyond too.”

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.