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The BBC is launching a new vegan cookery show – its first yet – and it will be presented by former Dirty Sanchez star Matthew Pritchard.
The program – called The Dirty Vegan – will be available to watch on BBC Wales in January and on BBC 2 in Spring.
Matthew Pritchard is a well-known advocate for veganism and animal rights.
Vegan direction
“If someone had told me 20 years ago I would have a vegan cookery show, I would have laughed all the way to my grave,” Pritchard told The Sun.
“But life takes you in strange directions – and I’m hoping Dolph Lundgren [a famous actor who he once pranked] will have one of my vegan sausages.”
Vegan content
The BBC has broadcast an increasing amount of animal and vegan-interest content in recent months.
In late Summer, it showed a documentary on the milk industry – The Dark Side of Dairy. It also published a profile of Ethan Brown, Founder of vegan brand Beyond Meat.
It then hosted a debate about veganism on its Politics Liveprogram – with one panelist saying there is a ‘strong case’ for following a vegan diet.
