Reading Time: < 1 minute

The BBC is launching a new vegan cookery show – its first yet – and it will be presented by former Dirty Sanchez star Matthew Pritchard.

The program – called The Dirty Vegan – will be available to watch on BBC Wales in January and on BBC 2 in Spring.

Matthew Pritchard is a well-known advocate for veganism and animal rights.

Vegan direction

“If someone had told me 20 years ago I would have a vegan cookery show, I would have laughed all the way to my grave,” Pritchard told The Sun.

“But life takes you in strange directions – and I’m hoping Dolph Lundgren [a famous actor who he once pranked] will have one of my vegan sausages.”

Vegan content

The BBC has broadcast an increasing amount of animal and vegan-interest content in recent months.

In late Summer, it showed a documentary on the milk industry – The Dark Side of Dairy. It also published a profile of Ethan Brown, Founder of vegan brand Beyond Meat.

It then hosted a debate about veganism on its Politics Liveprogram – with one panelist saying there is a ‘strong case’ for following a vegan diet.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.