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The BBC has published an extended interview with vegan entrepreneur and Beyond Meat Founder Ethan Brown.

The feature precedes tonight’s screening of its dairy investigationThe Dark Side of Dairy – part of its Scottish Disclosures’ series – tapping into growing interest around plant-based food production as well as questions around the ethics of animal agriculture.

Vegan boss

The BBC interviewed Brown as part of its series The Boss, which ‘profiles a different business leader from around the world’ every week.

During the interview, Brown spoke about rebuilding meat from plants, struggling to keep up with demand, and how much effort it takes to build a successful company, as well as his biggest challenge – getting people to stop seeing plant meat as ‘fake meat’.

He said: “I would never call it that. We don’t call a mobile phone a fake phone – it’s a better phone than a landline. We have to get people to think about it this way.”

Plant Based News Founder Klaus Mitchell interviews Ethan Brown. Subscribe to PBN’s YouTube Channel here

‘Disproportionate vegan coverage’

The BBC’s interview with Brown is likely to displease some groups: the Agriculture and Horticulture Development Board (AHDB), which includes meat industry representatives has complained that veganism receives a ‘disproportionate’ amount of media coverage relative to the number of vegans in the UK – which The Vegan Society places at around 600,000.

According to AHDB Senior Consumer Insight Analyst Susie Stannard: “Only a tiny minority of the population are actually vegan, with meat and dairy remaining cornerstones of the British diet.

“But veganism receives a disproportionate amount of media attention.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.