Reading Time: < 1 minute The non-graphic advert features a cartoon mouse (Photo: PETA)
Reading Time: < 1 minute

Vegan charity PETA has created an anti-animal testing advert to run on local TV channels in the US.

The non-graphic animated advert ran on WTNH on Tuesday during Good Morning America (from 7 to 9 a.m.) and will run on Thursday during The Evening News (from 6 to 6:30 p.m.).


Made by 160over90, an Endeavor company, the ad features a cartoon mouse mixing chemicals in his laboratory classroom in the forest. The logline says: Animals experimenting are cute. Experimenting on animals isn’t.”

PETA made the advert after Yale University, which reported 39 violations related to the treatment of mice and rats between January 2015 and April 201, was granted more than $454 million in funding from the National Institutes of Health in 2018, nearly half of which has gone toward animal experiments.

‘Abused and killed’

“PETA’s ad will remind people that mice are thinking, feeling beings who deserve to live and that they don’t belong to humans to be abused and killed,” PETA Senior Vice President, Kathy Guillermo, said.

“Viewers will see quickly that Yale University has robbed animals of everything that’s natural and important to them so that experimenters can torment them in archaic, unreliable tests.”

The charity adds that ‘Government officials admit that 95 percent of all new drugs that test safe and effective on animals fail in human trials, either because they simply don’t work or because they cause adverse effects’.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.