Now Anthopologie Joins List Of Designers Ditching Mohair Due To 'Mistreatment Of Animals'
The investigation revealed animal abuse (Photo: PETA) - Media Credit:

Now Anthopologie Joins List Of Designers Ditching Mohair Due To ‘Mistreatment Of Animals’


1 Minutes Read

Anthropologie and Express have joined the list of top international retailers banning mohair following a PETA video exposé of the industry.

Other big names promising to eschew the material include Topshop, H&M and Gap following the investigation by the leading animal rights charity.

Investigators visited 12 farms in South Africa – the source of more than 50 percent of the world’s mohair – in January and February of this year. They uncovered a litany of abuse, including workers dragging goats by the horns and legs and lifting them off the floor by the tail, which could break their spines.

Footage from PETA’s investigation


According to PETA: “Anthropologie received more than 18,000 letters from PETA supporters before it announced that ‘[due] to the potential for the mistreatment of animals’, it won’t buy or produce mohair products as of March 2019.

“After hearing from PETA, Express also announced that it will not sell items containing the cruelly obtained material.

“They join Arcadia Group, H&M Group, Inditex apparel brands, Gap, Athleta, Old Navy, Banana Republic, and numerous other brands that have gone mohair-free – and PETA is now calling on Forever 21 to follow suit.”

‘Blood and cries’

PETA Director of Corporate Affairs, Anne Brainard, added: “No sweater or scarf is worth the blood and cries of gentle baby goats.

“PETA is calling on Forever 21 and all other retailers to join Anthropologie, Express, and other top brands in refusing to support the cruel mohair industry.”

PETA has asked law-enforcement agencies to investigate and file charges, as appropriate, for potential violations of South Africa’s Animals Protection Act, 1962.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]