Reading Time: 2 minutes Almost 4,000 people took part
Reading Time: 2 minutes

More than half (53 percent) of people who took part in June’s ‘Vegan Summer Pledge‘ say they will stick with veganism.

The 30-day event, organized by leading protection agency Animal Aid, had a record number of participants this year – with almost 4,000 people taking part. It was the first time the group hosted the event in Summer.

After the pledge ended, Animal Aid surveyed participants, to find out how effective it had been and where improvements can be made in the future

Taking part

According to the organization: “During the sign-up process, we ask participants what their current diet is. Of those who signed up, 1,392 were vegetarians, 651 were pescatarians and 1,719 were omnivores. Two people were new vegans, meaning they had recently switched to a plant-based diet and needed some additional help and advice.

“When asked ‘How will your diet change?’, 53 percent of those who responded said that they will remain completely vegan, and 43 percent said that they will eat fewer animal products.

“As the total number of sign-ups was 3,764 – a new Animal Aid record – we can estimate that 1,995 people have adopted a vegan diet as a result of the Summer Vegan Pledge.”


Speaking about the event just after it ended, in a statement to Plant Based News, Animal Aid Campaign Manager, Tod Bradbury, said: “These results are absolutely heart-warming and show that veganism and plant-based eating are indeed more than just a passing trend.

“Almost 2,000 new vegans means that countless animals will be spared a life of suffering for ‘food’, and those who choose to stay vegan will be living a more environmentally-friendly lifestyle too.

“We would like to say a huge ‘thank you’ to everyone who took part, our supporters who advertised and promoted the Pledge and the companies and restaurants who offered participants special offers throughout June.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.