Reading Time: < 1 minute Generation Z could become the most meat-free generation yet, says a new survey (Photo: Adobe. Do not use without permission)
Reading Time: < 1 minute

More than a third of Generation Z-ers want to be meat-free by 2021, according to new research.

The survey, by shopping comparison website,, says that Millennials are currently the most meat-free generation, with 15 percent of respondents in this category following a pescatarian, vegetarian or vegan diet.

Generation Z

But Generation Z-ers, born in the mid-to-late nineties, are set to overtake – with 35 percent planning to ditch meat by 2021, compared to 32 percent of Millennials. 

The least meat-free group is the Silent Generation (born between 1925 and 1945) with only nine percent identifying as such – and a further three percent planning to ditch it by 2021.

35 percent of Generation Z-ers are planning to ditch meat by 2021 (Photo: Adobe. Do not use without permission)

‘More media exposure’

“Although a lot of people seem to have struggled to make the permanent switch to a meat-free diet over the past 12 months, this year’s findings echo our previous research in showing that adopting a veggie diet is a high priority for the UK,” Georgia-Rose Johnson, shopping and travel specialist at, said in a statement sent to Plant Based News.

“Meat-free diets and being ‘flexitarian’ are getting more media exposure than ever so you would expect these positive trends to continue growing.

“If you don’t eat meat already, or are thinking of stopping, then Finder’s recent study into the most vegan-friendly city in the UK showed that most cities have a good range of options available for vegans.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.