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Meat-Eaters Overestimate Price Of Plant-Based Meat Products, Finds Survey

Reading Time: < 1 minute A survey looking at assumptions made by meat-eaters found they consistently overestimated the prices of a variety of plant-based products. The study observed the behaviors of meat-eaters to ascertain how plant-based diets can be encouraged in the UK. Masters’ student and vegan Lili-Tiger Thomason concluded that in order to grow plant-based lifestyles, the focus needs […]